5 SEO Ranking Factors to Increase Web Traffic in 2025

You could optimize your content accordingly to ensure your website appears in search results when users enter these queries. While search engine algorithms are constantly evolving, it’s important to keep a pulse on which ones have the most impact each year. Domain authority is a metric in keyword research tools like Semrush and Ahrefs. Despite the persistent notion that every high-ranking article must be 2,000+ words long, content length is not a ranking factor. This is an established plugin with thousands of 5-star ratings on WordPress.org.

#11 – Unnatural Link Profile

Again, please consult the raw performance data if you wish to examine it for additional SEO Anomaly factors. Readable content enhances user experience, encouraging visitors to stay longer on your site, which reduces bounce rates and signals to Google that your content is valuable. By focusing on what the audience is searching for and providing comprehensive, relevant information, you increase the likelihood that search engines will rank your content higher. Instead of using generic file names like IMG1234.jpg, using descriptive names helps search engines understand and rank the image appropriately.

• This approach means a disregard of negative influence options and a clear focus on relevant content, at the same time combating spam and short-termism.
• These activities give you the opportunity to showcase your expertise and reach new people.
• In this article, I’ll take a closer look at 10 factors that are sure to improve your rankings.
• Optimizing your local business website for search engines remains an important practice, as this maximizes performance both organically and locally.
• Understanding and applying the right Google ranking factors is key to improving your site’s visibility in search results.

Why Does Google Maps SEO Matter to Local Businesses?

You need to write catchy and relevant titles and meta descriptions to increase your organic CTR. Today, we will discuss two key aspects of keyword optimization—keyword placement and keyword density. Usability – Whether the content is practically easy to understand and use by the readers and can be accessed on all types of devices. Relevance – Whether or not your content answers the user’s question or provides the information they are looking for.

How to Improve Your Website’s SEO Rankings

But you can get the most value by focusing on the most important Google ranking factors first. SEO, or search engine optimization, is the strategic process of enhancing a website’s visibility and ranking on search engine results pages to increase organic traffic and online presence. Positive reviews not only paint your business in a favorable light but also provide a meaningful boost to your local search engine ranking score. This, in turn, increases the likelihood of your business featuring prominently in the local pack, improving its visibility for those using search location functions. While search engines use hundreds of ranking factors, some carry more weight than others. By focusing on the most influential factors, you can allocate your resources efficiently and create a targeted SEO plan that delivers results.

While both are important, you have far more control over your web pages’ code and content, making focusing on on-page SEO factors a good starting point for any efforts to improve search rankings. A positive user experience is characterized by a website that’s informative, easy to navigate, engaging and satisfying to use. Semantic search represents a shift from a literal interpretation of search queries to a more nuanced, context-aware system.

As a grouping of ranking factors, Google My Business has jumped from 25% in 2018 to 33% in 2020. It’s worth noting that this year’s survey, unlike its predecessors, doesn’t track the impact of social signals on local rankings. Ensuring you’re doing the right thing for your clients requires ongoing attention and vigilance.