16 SEO Techniques to Boost Organic Traffic + Rankings

People are likely searching for what you do, and you can attract customers by ranking for those terms. But you’re unlikely to rank without effort, as others are trying to do the same. So while it makes sense to implement these “low-hanging fruit” tactics to improve SEO rankings, they’re no replacement for a long-term SEO strategy. This will show you the websites linking to one or more of your competitors’ homepages, but not to yours.

• Since these kinds of links are so valuable, they became sort of the currency of the web.
• Additionally, consider these SEO tips which can help you learn how to make the necessary changes to your pages in order to give them the best chance at ranking for your desired keywords.
• For this search engine optimization technique, you want to find your competitor’s broken backlinks.
• For example, one of the goals with my guide to learning SEO was to promote some of my older posts.

Find link building opportunities at scale

Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in their SERPs. In addition to linking to your homepage in social media profiles, you should also be regularly sharing your blog posts with your feed. This earns you referral traffic, and the more eyes on a post, the higher the chances of generating backlinks. Content creation plays a vital role in SEO by delivering value to users while helping search engines understand your site. High-quality content answers user queries, boosts engagement, and increases the chances of earning backlinks. Black Hat SEO refers to unethical and manipulative practices used to deceive search engines and artificially improve a website’s search engine rankings.

How Do You Make Sure Google Can Index Your Site?

“If it’s over 50-60% of the entire page content, it could BHS Links damage your growth strategy,” Stoica says. Even if you’re an SEO whiz kid and have the basics down, it’s worth sticking around. If you want to learn even more about Google SEO, I recommend checking out The SEO Marketing Hub. This comprehensive resource will show you how to rank higher in Google search. With the SEO checker, you can easily identify weaknesses your website might have in this area.

The good news is that these features are often bundled into a research tool subscription. You can also rely on Google Analytics, a free tool that monitors your site’s traffic. If you want effective content, it’ll need to come from an experienced content creation specialist. Experienced specialists can charge anywhere from 20 cents to $2 a word, which equals out to $200 to $2,000 for a 1,000-word landing page. Generally, most service providers offer all of these costs baked into a package deal—meaning you’ll only pay a set monthly or hourly fee without seeing each itemized product.

And users will typically click on another result that looks less spammy. Providing a compelling meta description can therefore have an impact on your CTR in cases where it does show. You can find these search terms with a tool like Semrush’s Organic Research. This is why you want to drop your keyword somewhere in the first 100 words or so.